Claims Anchoring & Substantiation
Validate claims against approved internal claims and references, while assessing whether claims are appropriately anchored and substantiated within the body text.
Approval workflows in days, not months.
Create compliant content from the first draft and reduce reviews to one round.
83% faster approvals
51% reduction in review rounds
Review all content types
Current pharmaceutical MLR processes were not built for the volume, speed or formats of modern marketing.
Daniel Bentley
Co-Founder of Siguru AI
The current MLR bottleneck in numbers
"Over time, sadly the industry has normalised the inefficiencies across the MLR approval process"
Dr. Rina Newton, Code Expert
40
days on average to approve content
3.5
rounds of review on average
65%
rise in marketing content over the past 5 years
Introducing Siguru, your AI MLR Assistant
Siguru conducts code-based checks in seconds, supporting marketing and medical teams to approve content at scale.
Covering all aspects of the code
Reviewing all content types
Built for the full spectrum of pharmaceutical content.
Creating efficiency across the MLR process
From content creation through to final approval.
STEP
01
Marketing drafts materials and checks them through Siguru
STEP
02
Marketing submits compliant content to the medical team
STEP
03
The reviewer uses Siguru to conduct a comprehensive review
STEP
04
The signatory approves the material after a final Siguru check
250+ years of MLR experience
Siguru has been built by experts with extensive experience in both pharmaceutical promotional codes and AI.
The platform has been developed alongside experienced signatories, compliance specialists and engineers to ensure the technology reflects how real-world MLR reviews are conducted.
How Siguru ensures accuracy
Artificial intelligence isn’t always 100% correct – just like humans. And like human judgement, different AI systems vary in their accuracy, reliability and quality.
Our philosophy is to combine high-performing teams with high-performing AI.
Siguru minimises hallucinations and maximises reliability through domain-specific training on pharmaceutical promotional codes, retrieval of structured regulatory sources such as SmPC data (in partnership with Datapharm), validation against approved internal claims libraries, and rule-based compliance logic layered alongside specialised models.
Outputs are further strengthened through deterministic checks for key code factors and continuous evaluation against real promotional materials, ensuring results remain consistent, explainable and aligned with real-world MLR review practices.
By combining human expertise and judgement with reliable AI, teams can reduce review rounds by up to 50%.
Building your business case
Siguru works with your team to build a clear and defensible business case. We analyse the current cost and operational impact of your MLR process, including approval timelines, review rounds and the time spent by marketing and medical teams.
From this, we develop return-on-investment models to demonstrate the potential efficiency and cost savings. These assumptions can then be validated through a structured pilot, measuring key performance indicators such as cycle time, review rounds and user adoption before any significant commitment.
See Siguru in action
Play VideoBuilt for enterprise pharma teams
Built with the security standards expected in highly regulated industries
Gary Hibberd, Data Security Specialist
Marketing and medical teams should see an instant impact.
Dr. Thom van Every, ex-Medical Director & Entrepreneur
Siguru feels familiar as soon as you start using it. It's so intuitive.
Dr. Pundalik Nayak, Final Signatory (15+ years)
Our ambition is to scale Siguru globally, supporting pharmaceutical teams across every market
Harry Bliss, Co-Founder & CEO
Enterprise-grade security
Built with security controls appropriate for regulated environments. Find out more about our security standards
Smooth implementation
Implementation is straightforward, with a structured onboarding process and dedicated support. Find out how easy it is to implement Siguru
Aligned to your SOPs
Configured to fit existing approval workflows and governance. See how we integrate into your workflows
Global codes
Coming next quarter – scale Siguru across multiple regional and local codes.